A new MLS number is not a complete relaunch strategy.
If your Los Angeles home expired without selling, relisting it the same way may produce the same result. Before returning to the market, make four clear decisions.
1. Price position
Compare the property with recent sales, active competition, condition, location, and the alternatives available to today’s buyers. The goal is to understand where the home fits before choosing the next list price.
2. Marketing presentation
Review the opening photograph, complete photo sequence, property description, staging, and intended buyer audience. The presentation should make the property easy to understand and give qualified buyers a reason to schedule a showing.
